Краткий словарь CPA

Краткий словарь CPA

Сообщение Admin » 04 янв 2014, 03:46

Вот подготовил не большой словарик CPA терминов, надеюсь кому нибудь пригодится.
CR - показатель конвертируемости трафика, т.е. если вы слили на партнерку 100 переходов и получили 10 лидов, то значит CR=10%
Лид - совершение пользователем нужного действия.
Лендинг - страница, на которую вы сливаете трафик.
Оффер - предожение рекламодателя в CPA партнерке.
CPC - цена за клик пользователя.
CPM - стоимость оплаты за тысячу показов.
CTR - отношение кликов к показам, чем выше ctr, тем лучше ваше промо.
EPC - заработок с одного клика, допустим слили 100 переходов и получили 1 лид (стоимостью 400 руб.), epc=4 руб.
ROI = возврат инвестиций ((доход-затраты)/затраты*100), т.е. слили 2000 руб., получили в партнерке 4000 руб., то (4000-2000)/2000*100=100%
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